Market & User Research
The purpose of market research is to validate that there
is a market for the new solution and identify what needs
are to be met in order to succeed.
By using market and user research we are able to identify
risks early, validate problems and discover user needs.
To align ourselves with the user's needs, we conduct
in depth market and user research.
To conduct this research, we define the research criteria,
prepare the relevant guides and go into the field for you,
thereby allowing us to develop a clear understanding of the
We then go on to evaluate the results in order to give you a
clear understanding of the market and users.
Depending on our research results, we either validate our
initial problem definition, or define a new project direction